VP Sales
What a VP of Sales sees on day 30
Every dormant account contacted. Every open quote followed up. Reps spending more hours in real customer conversations.
Distributor Sales OS
Give every sales rep an AI assistant.
OpticommAI turns dormant accounts, open quotes, reorder windows, and missed follow-ups into structured sales action, then routes qualified opportunities to the right representative and updates your CRM or ERP.
Start with one region, one sales team, or one account segment.
+25%
revenue recovered
4K+
agents per distributor
24/7
always-on coverage
Dormant account reactivationQuote follow-upReorder remindersCRM and ERP updatesHuman sales handoff
One AI execution layer. Your salespeople keep the relationship.
Live now
Always-on coverage
no account slips through the cracks
US Distributor, Live4,127 agents
At-risk accounts
312
being called now
Pipeline this week
$847K
Activity feed
Agent-3104 saved at-risk account, Sysco Boston, $11.2K
Built for complex B2B distribution environments.
Best suited to distributors with large customer bases, repeat-order cycles, multiple sales representatives, and commercial opportunities that depend on consistent follow-up.
Foodservice
Grocery
Beverage
Specialty Food
HVAC
Industrial Supply
Building Materials
Jan-San
Who it is for
Built around the people who actually run distribution sales.
Not a generic AI platform. A working layer for the leaders, reps, and ops teams inside a distribution company.
Inside Sales Rep
What a sales rep sees every morning
A prioritized list of accounts that are actually ready to talk, with context already gathered and the system already updated.
Ops / CX Lead
What ops gets on day one
One standardized execution layer across teams and regions. Approved scripts, audit trail, no shadow processes.
The commercial coverage gap
Your representatives are not short on opportunity. They are short on coverage.
Distribution companies manage hundreds or thousands of B2B customers, repeat-order cycles, open quotes, substitutions, service questions, and seasonal buying patterns. Even strong commercial teams cannot consistently reach every account at the right time.
The result is not always visible in the CRM. It appears as quiet revenue leakage: customers who stop ordering, quotes that are never revisited, reorder windows that pass, and sales opportunities that disappear because nobody followed up.
Too many customers. Not enough follow-up.
Your sales team must prioritize the largest and most active accounts. Long-tail customers receive inconsistent attention.
Dormant accounts disappear quietly.
Previously active customers can stop ordering without triggering a structured reactivation process.
Open quotes and reorder opportunities go cold.
Follow-up often depends on individual memory, manual reminders, and fragmented CRM notes.
Sales data arrives too late.
Important outcomes, objections, and next actions may not be captured consistently in the CRM or ERP.
The opportunity already exists.
The commercial gap is the work that did not happen: the call not made, the quote not revisited, the reorder not prompted, and the account that quietly went dormant.
Signal to Execution
Three steps. Zero manual chasing.
01 / IDENTIFY SIGNAL
ERP ingestion in real time.
Streams order history, invoices and account cadence from SAP, Oracle, NetSuite and Epicor. Nothing to migrate.
02 / PREDICT NEED
Predictive models rank urgency.
Detects missed orders, frequency drops and at-risk accounts before they churn. Every customer scored, every day.
03 / AUTONOMOUS EXECUTION
AI agents launch outreach.
Voice calls, WhatsApp threads and email follow-ups fire the moment a signal crosses threshold. Humans close, agents cover.
Live agent activity
Agent #3241 recovered $842 order, Sysco Boston
Distributor Sales OS
One AI execution layer between your customer list and your sales team.
OpticommAI gives distribution teams an AI assistant that can call, message, qualify, remind, and follow up based on approved commercial workflows.
The AI handles repetitive execution. Your salespeople remain responsible for relationships, negotiation, and closing.
When an account shows interest, needs a quote, wants to reorder, or requires human attention, OpticommAI routes the opportunity to the right representative with structured context.
More customer coverage. More consistent follow-up. More qualified opportunities returned to your sales team.
What a rep actually does
Talks to qualified customers. Closes. Builds the relationship. OpticommAI handles everything before and after that conversation.
Human + AI
A rep reviews the AI's draft before sending.
Every outbound message and call summary is logged, editable, and traceable. Reps stay in control of voice and judgment.
The closing conversation
The rep takes the call that actually matters.
When a customer signals intent or needs negotiation, OpticommAI hands the conversation to a human in real time, with context.
Go-live in 48 hours
From kickoff call to first recovered order, in 48 hours.
Three concrete steps. No multi-month IT project, no data migration, no rip and replace.
01 / PICK A PLAYBOOK
Pick a playbook.
Start from battle-tested blueprints for Foodservice, Industrial MRO and Building Supply. Tune triggers and script in minutes.
02 / PLUG IN YOUR DATA
Plug in your data.
Read-only connector to SAP, Oracle, NetSuite and Epicor. Your ERP stays the source of truth.
03 / ACTIVATE AGENTS
Activate agents.
4,000 agents go live on your top at-risk accounts. Watch every action in the command center.
[ Video Case Study: Moving from Information to Execution with Macromex ]
Case Study: How Macromex Doubled Sales Team Efficiency Using OptiComm
[ Performance Matrix ]
2x
Efficiency Boost
2.00x · this quarter
Sales team efficiency exactly doubled; manual analysis completely eliminated.
0%
Headcount Friction
0% new headcount · this quarter
Scaled operational velocity across massive SKU volumes without expanding field sales headcount.
100%
Proactive Coverage
99.8% coverage · live
Moved from manual follow-ups to automated next-order prediction and revenue protection.
“Before working with OptiComm, our sales model relied heavily on manual processes and could not scale efficiently without increasing headcount. After implementation, we transformed how our teams operate by focusing on clear, daily actions driven by predictive insights. The biggest difference was moving from information to execution.”
AD
Albert Davidoglu· CEO, MacromexVideo Case Study
Meets customers everywhere
Voice. Messaging. Email.
Voice
Natural conversations in English and Spanish.
312 calls . live today
SMS + WhatsApp
Two-way threads with media and quick replies.
1,847 threads . live today
Personalized follow-ups sent at scale.
4,210 sent . live today
High-value starting points
Start with the revenue moment that matters most.
Dormant Account Reactivation
Reconnect with customers who have not ordered within the expected buying cycle and route renewed interest to the assigned representative.
Renewed opportunity
Quote Follow-Up
Follow up on open quotes, substitutions, and pending commercial decisions before the opportunity goes cold.
Quote decision
Reorder Reminder
Contact customers based on expected reorder timing, historical buying patterns, or agreed account rules.
Reorder signal
Missed-Call Recovery
Return unanswered commercial calls and identify whether the customer needs an order, quote, service update, or salesperson.
Recovered call
Order-Status Support
Handle repetitive status requests and escalate exceptions that require human intervention.
Reduced repetitive load
CRM or ERP Update Agent
Capture structured outcomes, notes, dispositions, and next actions after each conversation.
Better data discipline
Commercial opportunity calculator
How much revenue is sitting in accounts nobody reached?
Estimate the value of dormant accounts, unclosed quotes, missed reorder windows, and sales-representative time spent on repetitive follow-up.
$
$
%
Illustrative results
Enter your numbers and click estimate. We do not collect an email to show results.
Illustrative estimate only. Actual results depend on data quality, customer behavior, workflow design, available inventory, sales-team execution, and operational capacity.
Works around your existing stack
Add AI without replacing the commercial systems you already use.
OpticommAI is designed to work alongside your existing CRM, ERP, and sales processes. Depending on your technical environment and selected pilot, workflows can be configured around platforms such as:
SalesforceHubSpotMicrosoft DynamicsNetSuiteSAPInforEpicorProphet 21
The first objective is not to redesign your entire technology stack. It is to connect one valuable commercial workflow and prove the business case.
CRM / ERP / Customer Data
OpticommAI Commercial Execution Layer
Calls and Messages
Human Sales Handoff
Updated CRM / ERP
A focused first engagement
Start with one workflow. Prove the business case in 30 days.
The Distributor Sales OS is introduced as a focused Commercial Execution Sprint, not an open-ended AI transformation project.
- Stage 1
Commercial audit
Review account segments, sales ownership, quote processes, reorder cycles, call patterns, and available data.
- Stage 2
Use-case selection
Select one high-value starting point such as dormant-account reactivation or quote follow-up.
- Stage 3
Workflow design
Define scripts, qualification logic, objections, escalation, representative assignment, and reporting.
- Stage 4
Focused launch
Launch with one region, one team, one customer segment, or approximately 500 to 2,000 accounts.
- Stage 5
Measure and decide
Review contact outcomes, qualified opportunities, objections, representative feedback, system updates, and scale potential.
Week 1
Kickoff and workflow design
Joint working session with your sales and ops leads. We map one segment, one outcome, one assignment rule.
Week 2 . 3
Build, approve, dry run
Scripts, escalation logic, and CRM updates are written and approved with your team. Reps see and shape every touch.
Week 4
Go live and review results
OpticommAI runs the workflow at real volume. We review qualified opportunities, rep feedback, and what to scale next.
Recommended first pilot
Dormant-account reactivation or quote follow-up for one sales team or region.
Questions distribution leaders ask before a pilot.
Map your first AI sales-assistant workflow.
Choose one customer segment, one commercial challenge, and one measurable outcome. We will show you how OpticommAI can turn that workflow into consistent sales execution.
Book a Process AI Opportunity Audit
A focused working session. No generic AI presentation.
- 30-day Commercial Execution Sprint
- Start with one team, region, or segment
- Works around your existing CRM or ERP
Step 1 of 2