Your customers did not leave.They just stopped ordering.
There is no cancellation, no complaint, no ticket. One quarter an account orders, the next it does not, and nobody notices because nothing happened. We find those accounts in your own order history and call them, in their language, to bring them back.
The simulation needs nothing but your website address. No signup, no data upload.
What silence looks like
An account that ordered every three weeks for two years has not ordered in eleven. Nothing in your system flagged it, because nothing happened.
Reactivation runs on the same platform these teams use
The silent loss
Four ways revenue leaves without anybody deciding
Churn dashboards wait for an event. These are not events. They are absences, and an absence never shows up in a report unless something is watching for it.
Went fully silent
Ordered like clockwork, then nothing for months. No call, no reason given.
Ordering slower
Still a customer on paper, but every three weeks turned into every seven.
Spending less per order
Same frequency, smaller basket. Someone else is covering the difference.
Dropped a product line
They still buy from you, just not the category that carried your margin.
How we find them
Your order history, not an industry average
Baseline each account's own rhythm
We measure the median gap between that account's orders. A builders' merchant ordering weekly and a clinic ordering quarterly are both normal, so they get different clocks.
Spot the break against that rhythm
Days since the last order, against their own cadence. That is what separates a customer on holiday from a customer who has quietly moved on, and it is what tells us the basket shrank or a line disappeared.
Value it over the next 90 days
Expected orders in the next quarter at their rhythm, priced at their own average order. That is the number worth calling about, and it is what ranks the list.
Want to see it work before you send us anything? The simulation reads your public website, builds a customer book that fits your business, and runs the same detection on it. Try it here.
What the agent actually says
Most reactivation tools send an email. We place the call.
This is the part nobody else will show you, so here it is in full. Every line is configurable per client, and the agent speaks the customer's language.
Open with recognition, not a pitch
Good morning, this is Ana from Vertex. You used to take the 20 litre drums every three weeks or so, and I noticed we have not shipped any since March.
Naming the actual product and the actual gap proves this is not a blast. It also makes the next question answerable.
Ask one open question, then stop talking
I did not want to guess why. What changed on your side?
The reason is the product. Whatever comes back here is the single most valuable thing the call produces, whether or not they reorder today.
Answer the reason they actually gave
That is fair, the March delivery was three days late. I have logged it, and I can have your rep confirm a fixed slot before you commit to anything.
Four reasons cover most of it. The agent takes the branch that matches, and never argues with the customer.
Close on the smallest next step
Shall I put the usual two drums in for next Tuesday, or would you rather I have Mihai call you first?
A small yes beats a big maybe. Reorder, sample, callback or meeting, whichever is smallest from where they are standing.
The four reasons, and what the agent does
Price, they found cheaper
Do not discount on the call. Confirm the competing figure, check what it excludes, and route to the rep with the number attached.
A competitor got in
Find out which line they took and whether it is all of it or part. Offer to hold the remaining line rather than fight for everything.
A bad delivery, a wrong invoice
Acknowledge, log it as a service failure, and make the fix the offer. No reorder is proposed until they hear the problem was recorded.
The contact person changed
The most common reason and the easiest win. Get the new name, re-introduce, and reissue the standing order.
Objection routes, offers and escalation rules are set with you before the first call goes out. The agent never invents a discount.
What happens after the call
The loop closes, or it did not happen
A campaign that ends when the call ends is a campaign you cannot learn from.
Outcome written back
Reordered, reason captured, callback booked or do not contact. It lands on the account record, not in a separate tool.
Reason coded
Every answer maps to a coded reason, so after a hundred calls you can see whether you are losing accounts to price, to service, or to staff turnover.
Follow-up scheduled
Not now means a date, not a dead end. The agent schedules the next attempt at a sensible distance and keeps the thread.
Rep alerted, selectively
Your people get pinged for the accounts worth a human conversation, with the transcript attached. The rest is handled without them.
Where it works
Different businesses, the same silence
Distributors and wholesalers
Gone quiet means an account that ordered on a rhythm and broke it, or one that dropped the category carrying your margin.
Dealerships and service businesses
Gone quiet means a car that has missed two services, or an owner past the point where most people change vehicle.
Banks, insurance and subscriptions
Gone quiet means a policy nobody touched before renewal, or an account whose balance and usage have been falling for two quarters.
Anyone with a customer list
If you can export who bought what and when, we can tell you which of them stopped and what it is worth to get them back.
What you can measure
Hold us to these four numbers
We will not quote you a recovery percentage before we have seen your data. We will agree the measurement up front, run a control group, and report against it.
Reactivation rate
Contacted accounts that placed an order within 90 days, against a held-back control group you keep untouched.
Revenue per contacted account
Total recovered revenue divided by every account we called, not just the ones that answered.
Reasons captured
Share of conversations that produced a coded reason. This is the number that pays for itself even when nobody reorders.
Cost per recovered account
What one returning customer cost you. Compare it against your cost of acquiring a new one and decide from there.
Questions
The things people ask first
Do you need our customer data to start?
No. The simulation only reads your public website and builds a customer book that fits your business, so you can see the method before sharing anything. When you go live we need an order history export: account, date, product, value.
Which channels do the agents use?
Voice is the core, because a dormant account rarely replies to an email. WhatsApp, SMS and email are used around the call, for confirmations, follow-ups and the accounts that ask to be contacted in writing.
What languages do you support?
The agent speaks the customer's language, including Romanian and English, with a local number as the caller ID so the call is answered.
How fast can we run the first campaign?
Days, not months. Detection runs as soon as we have the order export, and the call script is agreed with you before any number is dialled.
Is this compliant?
Calls are made to your existing customers on your own legal basis, the agent identifies itself as an AI assistant at the start, and opt-outs are honoured immediately and written back. Recordings, retention and consent handling are configured to your policy.
What if an account really is lost?
Then you learn why, which is worth having. A coded reason across a few hundred calls tells you whether the problem is price, service or staff turnover, and that changes what you do next quarter.
See which of your accounts went quiet
Paste your website address. In about two minutes you get a simulated customer book, the accounts that stopped, and the money attached to them.